press release blog

January 31, 2007

Gays and Lesbians to Take Over New York City Subway

Gays and Lesbians to Take Over New York City Subway

here! Networks Launches National Ad Campaign With New Toll-Free Subscriber Number "1-888-HERE-NOW" in New York City Subway Hub

NEW YORK, NY – January 31, 2007 –here!, America's premium gay television network, will begin a national marketing campaign with a month-long outdoor advertising campaign in the West 14th Street station at Eighth Avenue, located in one of the most densely populated gay and lesbian neighborhoods in the country. The subway campaign, which begins tomorrow, Thursday, February 1st, will unveil and focus on "1-888-HERE-NOW", a national toll-free number aimed at building subscribers in key major markets across the country.

"An advertising buy of this scope and magnitude represents not only here!'s recent growth but our commitment to continue to build a premium entertainment destination for the LGBT consumer," said Paul Colichman, here!'s Founder and Chief Executive Officer. "The campaign was designed to demonstrate our commitment to continue building subscribers in 2007 regardless of what cable system covers a particular consumer's location. Now that here! is broadly available, we are creating an easy and highly visible way for consumers to join other gay and lesbian Americans who have already subscribed to our authentic and groundbreaking programming."

In a landmark buy, here! Networks is the first gay and lesbian company to participate in CBS Outdoor's "Station Domination" advertising program which involves "dominating" every available media space at the 14th Street subway terminal. here!, which is available in its most robust offering in NYC as both a subscription VOD service as well as a 24/7 linear channel, joins past Fortune 500 advertisers such as Budweiser, Johnson & Johnson, Delta Airlines, Apple, NBC, Starbucks, Target and American Express who have previously participated in the "Station Domination" program.

With the umbrella tagline of "Gay Television. No Apologies.," the campaign creative was designed to promote here!'s award-winning original programming while introducing and featuring the 1-888-HERE-NOW number. The creative was designed in-house and overseen by here! EVP Eric Feldman. The campaign will rollout over the next 6-8 months in the top 25 major markets utilizing print and online in addition to outdoor media.

Recent and upcoming here! original films, series and specials include: The DL Chronicles, an award-winning series focusing on the diverse stories of men of color who by consequence and by choice, live sexually duplicitous and secret lifestyles; The Lair, a provocative and sexy vampire horror series; Dante's Cove, ranked "Best Soap of the Year" by The Advocate; the critically acclaimed Shock To The System: A Donald Strachey Mystery, the second installment in the series of original films starring Chad Allen as a gay private investigator; the provocative six-part docu-series Lesbian Sex and Sexuality, an unblinking look inside the world of lesbian culture from award-winning producer Katherine Linton; and the original film Shelter, an indie romantic drama about love, family and trying to stay true to yourself.

To sample here!'s programming, please visit here! Video, the broadband portal of here! Networks, at www.heretv.com/videoplayer. For more information on how to get here!, please visit www.heretv.com.

About here!

here!, America's premium gay television network, was established in 2002 and is currently available nationwide on all major cable systems and Internet TV providers as either a 24/7 premium subscription channel, a video on demand (VOD) service, and/or a subscription video on demand (SVOD) service. here! offers a wide variety of groundbreaking and acclaimed original movies and series plus the world's largest collection of gay and lesbian films appealing to the broad-based, diverse LGBT audience. here! programming is also offered via here! Video, the broadband portal of here! Networks, which can be found at www.heretv.com/videoplayer. here! Interactive Media, the online division of here! Networks, has more than 3 million unique visitors a month through sites including GayWired.com, 247Gay.com, and LesbiaNation.com. For more information on how to subscribe to here!, please call our toll free number at 1-888-HERE-NOW.

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For all press inquiries, please contact:
Josh Rosenzweig
Vice President, Corporate Communications and Marketing
here! Networks
212.920.2857
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