May 18, 2010 (LOS ANGELES) – Here Media, the world’s leading multimedia company targeting the LGBT consumer, today announced the launch of “Camp here!” a new advertiser-supported online video service. “Camp here!” premiered this month on www.heretv.com, the Web portal for here! TV, the world’s leading premium gay television network. “Camp here!” will also be accessible through Here Media’s other prominent Internet properties, including Gay.com, Advocate.com, Out.com, and SheWired.com.

Under the “Camp here!” service, Here Media will air more than 100 hours of MGM television and film content. The deal gives Here Media access to classic MGM television series, including the Emmy-winning Cagney & Lacey and Fame, as well as MGM feature titles that appeal to Here Media’s core LGBT demographic, such as Foxy Brown and Muscle Beach Party, among others. “Camp here!” will broadcast the MGM content in conjunction with popular Here Media titles, including Dante’s Cove, The Lair, Another Gay Movie, Brideshead Revisited, Straight-Jacket, and The Brotherhood series.

Heretv.com visitors can easily access “Camp here!” titles utilizing the site’s high-definition video player. “Camp here!” adds diverse new titles to the hundreds of video-on-demand hours heretv.com currently offers. “Camp here!” also gives advertisers direct access to heretv.com’s engaged audience.

Other “Camp here!” MGM television series include the favorites She Spies, starring Natasha Henstridge, and Paper Dolls, with Morgan Fairchild, Mimi Rogers, Lauren Hutton, Nicollette Sheridan, Brenda Vaccaro, and Lloyd Bridges.

Award-winning MGM features set to air on “Camp here!” include The Adventures of Buckaroo Banzai Across the 8th Dimension, Bent, Pocketful of Miracles, Tom Sawyer, Savage Sisters, Coffy, and Whoever Slew Auntie Roo?

“Here Media’s brands have changed the way the gay market consumes online videos. ‘Camp here!’ offers our audience an even more diverse and eclectic programming mix,” said Here Media CEO Paul Colichman. “Additionally, this new programming provides our advertisers a unique opportunity to associate their brand with premium, award-winning titles while reaching the dynamic consumer base that visits Here Media’s online brands.”

“The incredible depth of the MGM library grants us the luxury to work with the best partners to target underserved audiences via digital distribution,” commented Yaoshiang Ho, Director of Worldwide Digital Media, MGM, who continued, “We could not be any more thrilled to be working with Here Media on ‘Camp here!’”

Here Media’s Senior Vice President of Sales and Acquisitions Liz Mackiewicz negotiated the “Camp here!” deal with Yaoshiang Ho.

View all “Camp here!” videos at: http://heretv.com/ACampHere.php

For more information about Here Media and its network of prominent brands, please visit www.HereMedia.com.

About Here Media

Here Media Inc. produces and distributes niche content across all platforms worldwide. Here Media’s iconic brands distribute gay media and world cinema programming with universal, humanistic appeal. Its distribution platforms include theaters, television, VOD, broadband, online, print, and mobile. It earns subscription, advertising, and licensing revenue from its award-winning content.

Here Media owns and operates a variety of media assets including:

• here! Networks, a premium television network featuring programming that appeals to a gay and lesbian audience airing in 96 of the top 100 U.S. markets, including every top 10 market.

• Iconic brands including Out, The Advocate, and HIV Plus as well as Alyson Books.

• The Advocate/Out group of online sites including Gay.com, Advocate.com, Out.com, and SheWired.com.

Paul Colichman is Chief Executive Officer of Here Media and Stephen P. Jarchow is Chairman. Together, they have produced and/or distributed over 200 motion pictures, including Academy Award® winners Gods and Monsters and Departures.

About Metro-Goldwyn-Mayer Inc.

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co., MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products, and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%), and Quadrangle Group (3%). For more information visit http://www.mgm.com.

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding Here Media’s plans to provide certain films and TV episodes, as well as statements containing the words “believes,” “anticipates,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet. Additional information concerning factors that could affect Here Media’s future business and financial results is included in Here Media’s public filings filed from time to time with the SEC, which are available at the SEC’s website at www.sec.gov.

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Here Media Contact:
Mark Umbach
Here Media
310-806-6397
Mark.Umbach@heremedia.com
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