October 11, 2010 (NEW YORK) — Buick has partnered with Here Media and Out magazine to become the presenting sponsor of the Out 100, Out’s signature program extending across the brand’s print and online versions as well as its annual VIP event. The exclusive, star-studded celebration returns to New York City on November 18, 2010, and will be held at the Frank Gehry-designed IAC Building, located in New York’s chic Chelsea neighborhood.
“We are thrilled to bring the Out 100 event back to New York City,” said Out Editor in Chief Aaron Hicklin. “Our partnership with Buick will surely enhance the prestige associated with the year’s biggest and most exciting gay event. Out magazine’s signature event also offers Buick the chance to showcase their luxury vehicles to a group of tastemakers known for setting style and trends.”
Here Media and Out offer Buick the unique opportunity to exclusively market their luxury models to the highly sought-after LGBT consumer. The exciting multiplatform partnership reintroduces the Buick brand to a new audience, the dynamic and trendsetting Out magazine readers who set the standard for style and luxury.
As the Out 100 evening kicks off, celebrity guests will arrive at the “Buick Blvd. Red Carpet” while live streaming video projects the arrivals inside the venue for mingling party guests to enjoy. The stars will then be ushered down the “Buick Blvd. Red Carpet” and into the IAC Building’s ultramodern East and West Lobbies to take part in the night’s festivities.
Inside, the Buick brand will be seamlessly integrated into the elegant Out 100 event. During the course of the evening, Buick will showcase three of its luxurious 2011 models, the Enclave, LaCrosse, and Regal, accenting the evening’s opulent atmosphere.
“Buick is proud to sponsor this signature Out event that celebrates the spirit of achievement,” said John Gasloli, Advertising and Promotions Manager for Buick. “People are rediscovering our new, modern portfolio of Buick models available today. This stylish and exclusive event is a great way for us to showcase our commitment to the community.”
The Out brand is currently available to consumers as a monthly print publication found on newsstands and at select retailers or via subscription. Out can also be accessed digitally at www.out.com or on Apple mobile devices through the Zinio application.
About Out
Out is the world’s leading gay fashion and lifestyle brand, with a circulation of 200,000 per issue.
About Buick
Buick is a modern brand with luxurious, high-quality vehicles characterized by sculpted designs, luxurious interiors with personal technologies, and responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning vehicles, including the Enclave crossover, LaCrosse sedan, and Regal sport sedan. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, or at facebook.com/buick.
Forward-Looking Statements
In addition to the historical information contained herein, this press release may contain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet.
