World’s leading premium gay television network partners with thePlatform for online video distribution of LGBT movies, series, and specials

December 13, 2010 (NEW YORK) – here!, the world’s leading premium gay television network, launched the new here! Online Subscription Video Player, which streams through thePlatform, a global leader in online video publishing. Visitors to here! TV’s dynamic website, found at www.heretv.com, gain instant access to the world’s largest LGBT film and television library for a low monthly fee. Watch here! series, films, and specials now at http://premium.heretv.com.

“We are excited about the opportunity to provide the here! online audience award-winning LGBT films and television series,” said Eric Feldman, here! TV’s General Manager & Executive Vice President, Programming and Operations.  “The innovation of high-quality online viewing enables here! to provide our consumers premium content anywhere at any time. With the efforts of Netflix, Apple TV, and Hulu, this extension of the here! brand marks an evolutionary step forward.”

For a $7.95 monthly subscription fee, the here! Online Subscription Video Player offers unlimited access to the best in gay and lesbian entertainment. Stream full-length movies, here! TV original series, and here! TV specials directly to a computer or laptop with no downloading or wait time. The here! Online Subscription Player grants unlimited access to here! TV’s scheduled programming. As an added value, here! TV’s signature series, including Dante’s Cove, The Lair, Lesbian Sex and Sexuality, and The DL Chronicles, will always be available for viewers’ enjoyment.

HereTV.com utilizes thePlatform (www.thePlatform.com) for back-end video management of here! TV’s extensive video library. thePlatform’s video player technology also provides a visually appealing and easy-to-navigate consumer experience.

"here! TV has established a powerful brand identity on the leading TV service providers across the U.S., and HereTV.com is now poised to become the central online destination for its fans,” said Marty Roberts, Vice President of Sales and Marketing, thePlatform. "We are proud to support here! TV’s online video efforts and subscription viewing model.”

Subscribe to the here! Online Subscription Video Player now at: http://premium.heretv.com.

here! TV airs on all major U.S. cable systems as a 24-hour subscription service. here! TV appears in 96 of the top 100 U.S. markets, including every top 10 market. To find out how to subscribe to here! TV, log on to www.heretv.com/AGetHerePage. Get exclusive here! TV updates on Facebook at www.Facebook.com/HereTelevision and on Twitter at @herenetworks.

About Here Media

Here Media Inc. produces and distributes niche content across all platforms worldwide. Here Media’s iconic brands distribute gay media and world cinema programming with universal, humanistic appeal. Its distribution platforms include television, VOD, broadband, online, print, and mobile. It earns subscription, advertising, and licensing revenue from its award-winning content.

Here Media owns and operates a variety of media assets, including:

• here! TV, a premium television network featuring programming that appeals to a gay and lesbian audience airing in 96 of the top 100 U.S. markets, including every top 10 market.
• Iconic brands including Out, The Advocate, and HIV Plus as well as Alyson Books.
• The Advocate/Out group of online sites, including Gay.com, Advocate.com, Out.com, and SheWired.com.

Paul Colichman is Chief Executive Officer of Here Media and Stephen P. Jarchow is Chairman. Together, they have produced and/or distributed over 200 motion pictures, including Academy Award® winners Gods and Monsters and Departures.

Forward-Looking Statements

In addition to the historical information contained herein, this press release may contain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet.