August 29, 2011 (NEW YORK) – here! TV (www.heretv.com), the world’s leading premium gay television network, is proud to present the new one‐hour original special Heart of Broadway: The Ensemble Behind Broadway Cares/Equity Fights AIDS. BC/EFA, one of the nation’s leading industry‐based, nonprofit AIDS fund‐raising and grant‐ making organizations, is known for its spectacular fund‐raising events, including Broadway Flea Market & Grand Auction, Gypsy of the Year, The Easter Bonnet Competition and the notoriously popular Broadway Bares. Heart of Broadway premieres September 9, 2011, only on here! TV and here! Online, here! TV’s premium online subscription video player found at http://premium.heretv.com/ .

"Broadway Cares/Equity Fights AIDS is undoubtedly one of the most revered and respected nonprofit HIV/AIDS organizations in the country. We at here! TV felt that theirs is a vital and compelling story and we wanted to be the ones to tell it. It was a great honor and privilege to be allowed such access to their world. We are all so incredibly proud to bring this moving special to our viewers,” says Josh Rosenzweig, here! TV’s Senior Vice President of Original Programming & Production.

Heart of Broadway goes inside Broadway Cares/Equity Fights AIDS for an in‐depth look at the organization, which, by drawing upon the talents, resources, and generosity of the American theater community, since 1988 has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States.The special takes viewers backstage and behind the scenes for conversations with key players who reveal what makes this one of the most influential organizations in the world. Featured celebrities, who've repeatedly and graciously donated their time and talents to Broadway Cares, include Denis O’Hare, Marc Kudisch, Jerry Mitchell, Tom Viola, Judith Light, Jen Cody, Terrence McNally, Lillias White, Kathleen Chalfant, Billy Porter, and Ann Harada.

“Seeing so many friends of Broadway Cares participating in this documentary, suddenly 23 years flashed before my eyes," says BC/EFA Executive Director Tom Viola. "It’s remarkable and a bit overwhelming to think about the thousands in the theater community who have been a part of our efforts through the years. The talents of these individuals are extraordinary, only surpassed by their generosity of spirit. We are thrilled that here! TV has so brilliantly captured this unique collaboration.”

New and upcoming original here! TV series and specials include Just Josh, a new talk show hosted by fan favorite Josh Rosenzweig; Boombox, a retro music video series hosted by rap performance artist Cazwell; Threesome, here! TV’s roundtable discussion as celebrity panelists answer viewers questions regarding sex, dating, and relationships; and Behind the Bar, an insider’s glimpse at the best mixologists working today

Get exclusive here! TV updates on Facebook at www.Facebook.com/HereTelevision and on Twitter at @herenetworks.

Here Media Inc. produces and distributes niche content across all platforms worldwide. Here Media’s iconic brands distribute gay media and world cinema programming with universal, humanistic appeal. Its distribution platforms include television, VOD, broadband, online, print, and mobile. It earns subscription, advertising, and licensing revenue from its award-winning content.

Here Media owns and operates a variety of media assets, including:

• here! TV, a premium television network featuring programming that appeals to a gay and lesbian audience airing in 96 of the top 100 U.S. markets, including every top 10 market.
• Iconic brands including Out, The Advocate, and HIV Plus as well as Alyson Books.
• The Advocate/Out group of online sites, including Gay.com, Advocate.com, Out.com, and SheWired.com.

Paul Colichman is Chief Executive Officer of Here Media and Stephen P. Jarchow is Chairman. Together, they have produced and/or distributed over 200 motion pictures, including Academy Award® winners Gods and Monsters and Departures.

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