In this exciting series, various male models will compete in a four part contest to see who will be the next magazine Cover Guy. Men are plucked from the streets and brought in for a quick consultation and clothing change. Then they are sent down the runway and judged by an esteemed panel. There are four semi-final rounds, in which a winner is chosen who will go on to take part in the finals. The winner of the finals gets the title of Cover Guy as well as a number of prizes including a modeling contract, cash, gift certificates and a photo shoot. The series is hosted by Mathieu Chantelois and features the stylist, Maha.